Social Media has become an integral aspect to promote your brand digitally. With most of the brands relying on Social Media to advertise their content, it has become need of the hour for generating leads.
But how does SEO fit into all of this? Do Social media have effect on your SEO?
5 Proven Ways To Use Social Media For SEO
Well to simply put Social Media is much more connected to SEO than you might think. After all, search engines indexes by gathering the behaviors and trends of real people.
The indexing algorithm is continuously becoming more efficient to pick up more and more social factors to accumulate search results.
Here is how you use Social Media for SEO:
1. Direct links
Social media are useful owing to the direct SEO links they provide. These sites are frequently crawled by search engines bots which then finds and indexes new pages which is then used to buck up the search engine ranking.
Trending articles on the social media is one of the most engaging content – using which helps in increasing brand awareness. But the biggest SEO benefit with this is the large increase in backlinks i.e. The social media sites themselves don’t provide much link value, but many content writers use social media sites for references, which results in valuable links that will help improve rankings.
Social media profiles have high ranking potential. Thus, many of the pages/profiles on these sites are likely to rank for targeted keywords which creates multiple search listings for a brand. This is ideal for reputation management campaigns.
4. Search results
Google and Bing are working to incorporate useful content other than plain links into their search results. For example, map listings with business reviews, videos, and images are commonly found in the search engine result page for many keywords. Furthermore, both Google and Bing have partnered with Twitter and/or Facebook to incorporate social status updates into their algorithm. Look for that to be implemented soon. By utilizing and syndicating to social sites, companies can get ahead and achieve more exposure in the search results.
5. Social factors in search engine algorithms
As it stands now, the biggest search engines (Google, Yahoo, Bing) mainly use various forms of advanced link and keyword analysis to determine the rankings. But who’s to say they won’t incorporate social data into their algorithms in the near future? For example, Google has already rolled out social features likeSearchWiki, SideWiki, and Social Search – all of which gather data on how real people interact with their favorite websites. Also, Google’s new version of its search engine (code name Caffeine) is set to launch soon and will feature a tighter integration with social.
Being active with social media now means getting ahead with SEO for tomorrow. SEO isn’t just about keyword research, optimizing page content, and building links anymore. You need to get social to achieve success. Online marketing initiatives are converging (especially search and social), and the more areas you can cover, the better results you’ll see in each.