Being a small business marketer means you have to do extraordinary from limited funds, time and human resources for your business. Perhaps, social media is the tool that can help you achieve the extraordinary you have been looking for your business. The social media world has lots of perks into it. A report from a reputed firm states that in the US, four out of every five businesses are utilizing social media for building relationships with clients and expanding their customer base.
It’s not only about creating fan pages and posting promotional contents on social media as it might appear to you. Things are not only complicated but also, these days you have to face a throat-cutting competition on social media. You have to step into this world with a proper game plan. In this article, I will be breaking down ten tips on social media that can bring a revolutionary change to your small business.
Preparing a social media management plan for handling a crisis.
You might be thinking that what exactly a social media crisis is? It is receiving messages and comments at a very high volume. It can be appreciations, while most of the time it is complaints or negative notification. Obviously, you don’t to worry much for appreciation. However, you have to be serious if it’s complaints or negative feedbacks as your reputation is on the line. Perhaps, you might have experienced a crisis if you are into the business for a long period. You must have a backup plan for handling such situations.
Keeping information of buyers using social media
You can gather data about your buyers and potential buyers easily by using social media. You can analyze and use this data for R & D purposes of your product. You can optimize your product for targeting specific age or location group, at which your product is highly popularizing. You can also use this data for uplifting your sales.
Tracking the results of content marketing
It is necessary to track the effects of your content marketing especially with your endeavors of writing posts or blogging. Social medias such as Facebook and Twitter have specific tools to measure the results. You have to utilize the metrics and focus on the content that is gaining more popularity.
Adding customer-generated content to your channels
Undoubtedly, it is a great platform to interact with clients. You might come across some of the great content from them that are worthy of sharing to your profile. You shouldn’t hesitate in sharing them. As a matter of fact, it will boost your traffic. Eventually, it can bring more clients to you.
Learn to utilize management software efficiently
There are various social media management platforms in the market. Some are free while many are paid. There are some decent apps for beginners such as Esocialwiz. They have a user-friendly interface. You can navigate easily on them and cover most of the social accounts.
The point is after selecting the social media management program, you should dedicate your time to learn their features, ins and outs, and other details. Usually, people use these tools for checking out their feeds and scheduling posts. These tools have equipped with some worthy advanced features that can really create a difference. Therefore, it is important that you should master them.
It is not only boring to do repetitive tasks, but it is a time killing process as well. In fact, you can invest your time and effort on better things. Therefore, it’s better to automate some responses and certain activities on social media. Tasks that you should automate are as follows.
• Following back people
• In your responses, mentioning of other users
• Your response to direct and private messages
• Posting from one social network to another
• Reposting from different specialized websites
If you are running a small business, then you probably don’t have enough time as well as human resources to handle these activities. Hence, automate it so you can focus on other things. However, it is important to be a human as well in some circumstances. Definitely, you don’t want your page to be featured in epic fail moments.
Squeeze more profits from paid social media Ads
It is another method to mine more benefits from social media. Platforms like Facebook and Twitter have paid Ads feature. You should spend some money and utilize it for your campaigns. They are highly effective and can skyrocket your sales. However, you should also monitor the ROI (Return on Investment).
Using SEO fundamentals when posting long blog posts
When posting long blog posts, you should keep the SEO essentials in the mind. It is better if your post is SEO optimized especially when it is a long-form blog post.
Featuring your live Broadcasts
Social networks such as Facebook, Instagram, and Periscope has introduced live streaming. As it is highly popularizing, so you must take the advantage of this incredible feature. You can attract customers by using appealing live broadcasts. You can follow various strategies for enhancing it.
Associate your brand with firms bigger than you
You can create an impact on the larger audience by associating your brand with the corporations that are bigger than you. It is important to build a relationship with them before proposing them for an association. You can use industrial contacts for building a relationship with them. We often get inspired and drawn to charitable works. In fact, human beings often get attracted to such works. You can also link your brand with charitable works.
So, here we have some of the tips that can make your small business successful through social media. Hopefully, you will be following them on the arena of social media to take your business to new heights.