Nowadays, social media has transformed into a powerful marketing tool from a way of online socialising. Different researchers have proven that most of the customers who join brands through social media become loyal fans. Obviously, it’s not wise to neglect the importance of such promotion these days. But due to throat cutting competition, it is no more an easy job. You need efforts as well as investment to get the success.
A famous proverb says “social media marketing is like love, only losers pay for it.” Although, I don’t agree with it completely. Still, there are some shrewd ways via which you can promote your brand on social media for free. If you own a start-up, then perhaps you have a low budget for marketing. You’ve got a profile of your brand and are now in a dilemma of how to promote it. Worry not, because in this article you will find some smart tactics through which you can do the branding and promote your business for free.
Enhance posts with stunning graphics
I would like to start it with the way you tweet, blog or post status on social media. You’re missing something big if you are not including some visuals on your updates. It is well known that updates having photos get more engagement on Facebook. Probably because people love scanning graphics than reading posts. You can use websites such as Pixma, Canva, etc. to get free graphics that don’t require licensing. Additionally, it can also help you in branding. Not only for the post but use relative images for every point in the post.
By coupling contents with catchy headlines
People will only go through your content until it is coupled it with catchy headlines that are worth enough to grab attention on social media. You can do a little research through web tools like BuzzSumo and Curata to get some effective titles. You can also apply your creativity to make some attention-grabbing titles.
Ask questions that can start conversations
People on social media loves sharing their viewpoints. On you Facebook fan page, you can put some questions that sound interesting to them and relative to your brand. The more they will comment, the more your business will appear in the customer feeds. Also, you will have an insight of the market.
Build relationship with influencers
You can build relationships with the influencers, such as bloggers, journalists, etc. You can start by reviewing their blogs nicely and sharing their posts. Later you can request them to mention your brand on their post.
Reach your target market
You have to find where your audience are located in social media. You can try various groups and pages respective to your business. You have to monitor of what people are talking about. Once you find relevant issue and audience, hit them with some marketing contents. Just make sure it doesn’t go completely out of the track, else people will get annoyed and will report you as a spam.
Take part in the conversation and discussions
You should actively participate in the conversation that takes place in Facebook groups if it relates your business. Even you should take part in constructive debate if you possess a strong knowledge of the subject. Make sure your opinions are unbiased and it doesn’t hurt anyone. You are representing your business there not yourself.
Share at the perfect time
For a maximum engagement, post or tweet when your customers are highly active. You can do the research through social media tools such as Facebook Insights. Also, third party tools such as FollowerWonk can help you to figure it out.
Though social media is free to use but that doesn’t mean marketing on them is free as well. To be honest, there is no such thing called free lunch. However, you can still get more out of it by using the above strategy. This was all in Promoting your business/brand free to million on social media. I hope you like it and will implement them to drive some traffic. If you have any other methods of free promotion, then don’t hesitate to share it with us in the comment box.